Photo of Suze Orman

Photo: User:David Shankbone, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>, via Wikimedia Commons

Personal Financial Planner/Advisor
Money & Business

Suze Orman

Who She Was 

Suze Orman is one of the most recognized personal finance educators in American history, having spent more than three decades helping millions of everyday people understand money, build wealth, and take control of their financial lives. Born in Chicago in 1951, she worked as a waitress for years before landing a job as a financial advisor at Merrill Lynch, where she quickly discovered both a talent for the work and a frustration with an industry that often prioritized wealthy clients over those who needed guidance most. She founded her own financial planning firm, wrote nine consecutive New York Times bestselling books on personal finance, hosted a long-running CNBC television show, and built one of the most trusted personal finance brands in the country. Her message has always been grounded in accessibility, the conviction that financial planning is not a luxury for the wealthy but a necessity for everyone, and that most people are more capable of managing their money than they have been led to believe. She has been named to Time magazine's list of the 100 most influential people in the world and remains one of the most visible advocates for financial literacy in the United States.

Why She Matters

Suze Orman changed who personal financial advice was for. Before her, the dominant image of a financial advisor was someone who worked with wealthy investors in office towers, not someone who sat across from a single mother trying to figure out how to pay off credit card debt and save for retirement at the same time. Her career demonstrated that the most valuable thing a financial planner can offer is not sophisticated investment strategies but clear, honest, judgment-free guidance that meets people where they are. The financial planning profession is stronger because she spent decades proving that accessible, empowering advice is not a lesser version of the work, it is the work at its best.