Rick Steves

Who He Is

Rick Steves is an American travel writer, television host, and tour operator who has become one of the most recognizable travel personalities in the country. He began traveling through Europe as a teenager in the 1970s and was so inspired that he started teaching travel classes and writing guidebooks. Today, his company Rick Steves' Europe produces guidebooks, travel gear, a public television series, radio programs, and leads thousands of small-group tours each year. Rick is known for his philosophy of "travel as a political act," arguing that experiencing other cultures builds empathy and makes people better citizens of the world.

Why He Matters

Rick Steves built an entire travel business from personal passion and firsthand expertise. His career shows that a deep love for a specific region or travel style can become the foundation of a meaningful profession. For young people drawn to travel careers, Rick Steves is a model of how expertise, authenticity, and a clear point of view can set a travel professional apart in a crowded marketplace.