Photo of iJustine

Photo: © Glenn Francis, www.PacificProDigital.com (Email: glennfrancispacificprodigital.com)

Influencer
Money & Business

iJustine

Who She Is: 

Justine Ezarik, known online as iJustine, is one of YouTube’s earliest and most enduring creators. She began posting videos in 2006 about technology, gaming, and creative projects — long before “influencer” became a household term. Over time, she built a career spanning YouTube, television, gaming conventions, and brand collaborations, all while maintaining a reputation for curiosity, kindness, and tech-savvy storytelling.

 

Why She Matters: 

iJustine helped shape what digital influence looks like — showing that curiosity about technology and creativity could form a lifelong career. She inspires young creators, especially girls interested in gaming and tech, to explore STEM through storytelling. Her openness, humor, and professionalism have made her one of the internet’s most trusted and positive role models.

Spotlight Resources

Learn More About iJustine

Go deeper with these hand-picked resources. Each one is selected by our team of educators to connect kids to this career through real stories and hands-on learning.

Book
Influencer: Building Your Personal Brand in the Age of Social Media

Influencer: Building Your Personal Brand in the Age of Social Media

Middle SchoolHigh SchoolInfluencer

Why We Picked It

This practical guide pulls back the curtain on sponsorships, storytelling, brand deals, and the real business strategy behind building an authentic personal brand online.
Book
I, Justine: An Analog Memoir

I, Justine: An Analog Memoir

Middle SchoolInfluencer

Why We Picked It

This honest, funny memoir offers a behind-the-scenes look at what it took to become one of YouTube's first breakout creators, from tech experiments to viral fame.
Book
Girls Who Code: Learn to Code and Change the World [Paperback]

Girls Who Code: Learn to Code and Change the World [Paperback]

ElementaryMiddle SchoolInfluencer

Why We Picked It

This inspiring book blends real stories, practical coding tips, and encouragement to help readers see programming as a creative tool for problem-solving and self-expression.