Huda Kattan

Who She Is: 

Huda Kattan is a trained makeup artist who turned a personal beauty blog into one of the most recognizable beauty brands and social media followings in the world. After working as a makeup artist in Dubai and noticing how few resources existed for people who wanted real, honest beauty advice, she started sharing tutorials, tips, and product reviews online under the name Huda Beauty. Her early posts about false eyelashes and bold makeup looks grew into a massive online following, which she eventually turned into her own cosmetics line, also called Huda Beauty. Today, that company is valued at over a billion dollars, and Kattan is followed by tens of millions of people across social media platforms.

Why She Matters: 

Huda Kattan showed an entire generation that makeup artistry and social media could combine into a completely new kind of career that did not exist a generation ago. She built her audience by sharing real skills and techniques for free online, long before she had a product to sell, proving that expertise and consistency can be just as powerful as traditional industry connections. Her path from working makeup artist to global entrepreneur and content creator has inspired countless young people to see beauty content creation as a legitimate, achievable career path. For students who love makeup and also enjoy filming, posting, and building an online presence, Kattan's career shows there is more than one road into this field.