Photo: The Shark Group, CC BY-SA 4.0, via Wikimedia Commons
Who he is:
Daymond John started FUBU by sewing hats at home in Queens and selling them locally before scaling into a global streetwear brand. He later became an investor and mentor on Shark Tank, explaining business basics to families on TV. John writes books for both children and adults about money, grit, and creativity. His story connects neighborhood hustle to building a national brand.
Why he matters:
John shows that you can start small, budget first, test fast, learn from customers, and grow step by step. He talks openly about mistakes and cash flow, demystifying entrepreneurship for kids and parents. His focus on saving, sharing, and spending wisely helps build financial literacy from an early age. For young founders, he exemplifies how community and persistence can multiply opportunities.
Learn More About Daymond John
Go deeper with these hand-picked resources. Each one is selected by our team of educators to connect kids to this career through real stories and hands-on learning.
Little Daymond Learns to Earn
Why We Picked It
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Why We Picked It
Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life
Why We Picked It
