Try It!: How Frieda Caplan Changed the Way We Eat
About
Meet fearless Frieda Caplanthe produce pioneer who changed the way Americans eat by introducing exciting new fruits and vegetables, from baby carrots to blood oranges to kiwisin this brightly illustrated nonfiction picture book!In 1956, Frieda Caplan started working at the Seventh Street Produce Market in Los Angeles. Instead of competing with the men in the business with their apples, potatoes, and tomatoes, Frieda thought, why not try something new? Staring with mushrooms, Frieda began introducing fresh and unusual foods to her customerssnap peas, seedless watermelon, mangos, and more!This groundbreaking woman brought a whole world of delicious foods to the United States, forever changing the way we eat. Frieda Caplan was always willing to try something neware you?Report an issue with this product or seller
Why it’s great
Before Frieda Caplan, American grocery aisles were a sea of apples and potatoes. This brightly illustrated true story tells how one fearless businesswoman shook up the produce world by betting on the unfamiliar (kiwis, mushrooms, snap peas) and changed how a whole country eats. It's an inspiring first look at the courage and market savvy it takes to turn a fresh idea about food into a thriving business.
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