The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
About
This cutting edge and comprehensive bookwith contributions from the star faculty of Cornell Universitys School of Hotel Administrationoffers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:Develop and manage a multinational career and become a leader in the hospitality industryMaximize profits from franchise agreements, management contracts, and leasesUnderstand and predict customer choices, and motivate your staff to provide outstanding serviceManage hospitality businesses and the real estate underlying the businessesControl costs, coordinate branding strategy, and manage operations across multiple locations
Why it’s great
Drawing on the faculty of Cornell's world-renowned School of Hotel Administration, this collection delivers the latest thinking on best practices and strategies across the full breadth of hospitality management. From multinational career development and brand management to technology, sustainability, and revenue optimization, it covers what tomorrow's hotel leaders need to know. Essential for the most ambitious high-school hospitality students.
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