Fashion Brand Stories

Joseph H. Hancock

BookHigh SchoolMiddle SchoolFashion Designer

About

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's(R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.

These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.

Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Purchase Book From:

AmazonBookshop.org
As an Amazon and Bookshop Associate, ImagineMyFuture earns commission from qualifying purchases. Learn more.

Why it’s great

Perfect for aspiring designers and entrepreneurs, this book explores how creativity and storytelling build iconic fashion brands. It encourages readers to think beyond the runway, showing how passion, identity, and innovation come together to shape a lasting legacy.

Related Resources

Who Is Zendaya?

This book gives kids a behind-the-scenes look at how hard work and courage can turn a dream into a career. Zendaya’s story shows that staying grounded, learning from setbacks, and believing in yourself are just as important as talent. It’s an empowering introduction to what it means to build a career in entertainment with both heart and purpose, inspiring young readers who love the spotlight to find their own way to shine.
BookElementaryMiddle SchoolActor
Explore Buying Options

The Complete Cookbook for Teens: 120+ Recipes to Level Up Your Kitchen Game

120+ crowd-pleasing dishes are grouped by difficulty, letting teens level up from microwave mug cakes to scratch ramen bowls. Each recipe highlights essential techniques (sauté, simmer, broil) plus safety callouts, turning the kitchen into a life-skills lab. Budget and leftover tips respect teen independence. A one-stop handbook for dorm- or babysitting-worthy meals.
BookHigh SchoolElementaryMiddle SchoolChef
Explore Buying Options

Emma Watson: Actress, Women’s Rights Activist, and Goodwill Ambassador

This biography shows kids that leadership can take many forms, from standing up for classmates to standing up for the world. Emma’s evolution from movie star to advocate demonstrates that empathy and intelligence are real strengths worth celebrating. For children drawn to storytelling, public service, or social justice, her journey illustrates how passion paired with purpose can spark meaningful change.
BookElementaryMiddle SchoolActor
Explore Buying Options

Sally Ride: Life on a Mission

This book gives readers an authentic and inspiring look at a trailblazer who proved that intelligence, courage, and curiosity can take you anywhere. Sally Ride’s determination to explore and educate makes her a powerful role model for children interested in science and discovery. It encourages readers to reach for their goals with confidence and to see learning as the ultimate adventure.
BookElementaryMiddle SchoolAstronaut
Explore Buying Options

Resource Details

Resource Type: Book
Age Ranges: High School, Middle School
Careers: Fashion Designer
Subjects:

Book Details

Author: Joseph H. Hancock