Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service (A Disney Institute Book)
About
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service.Disney Institute specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.Be Our Guest highlights the successes many of these companies have achieved, plus the key processes and best practices that have made Disney a trusted and revered brand around the world for more than eighty-five years.Want more insight on The Walt Disney Company, its founder, and its driving creative forces? Explore these behind-the-scenes stories from Disney Editions:Travels with Figment: On the Road in Search of Disney Dreams (By Disney Legend Marty Sklar)One Little Spark! Mickeys Ten Commandments and The Road to Imagineering (By Disney Legend Marty Sklar)Magic Journey: My Fantastical Walt Disney Imagineering Career (By Kevin Rafferty)Travels with Walt Disney: A Photographic Voyage Around the World (By Jeff Kurtti)Eat Like Walt: The Wonderful World of Disney Food (By Marcy Carriker Smothers)Walt Disney: An American Original (By Bob Thomas)Disney A to Z: The Official Encyclopedia, Fifth Edition (By Disney Legend Dave Smith)Disney Facts Revealed: Answers to Fans Curious Questions (By Disney Legend Dave Smith)Disney Trivia from the Vault: Secrets Revealed and Questions Answered (By Disney Legend Dave Smith)My Pride: Mastering Lifes Daily Performance from Broadways Record-Breaking Lion King (By Alton Fitzgerald White)
Why it’s great
Disney Institute has spent decades teaching organizations around the world what Disney learned building the most guest-focused company on Earth: that exceeding expectations, not merely meeting them, is the entire point. This revised and updated edition delivers the principles, practices, and cultural mindset behind service that genuinely amazes. One of the most influential customer service books ever published.
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